Overstock.com's Main Street Revolution...interesting idea

Overstock.com announced today the launch of their Main Street Revolution Initiative. This initiative pairs small and minority-owned business owners with the national marketing capability and distribution channel capacity of Overstock.com.

For years, small business owners have been selling their products on eBay and Amazon, so it would appear that this idea, on the surface, isn't all that unique. However, after a little digging it becomes clear that Overstock is going a step further than the others by speaking the language of the small business owner by reaching out to local Chambers of Commerce.

According to Overstock's CEO Patrick Byrne, “The Main Street Revolution Initiative is designed to increase the visibility of small and minority-owned businesses which currently lack exposure to national markets.” He continues by adding, "This represents a grand opportunity for producers and consumers nationwide to participate and contribute to the national recovery effort. Main Street can be the engine that lifts us out of the recession that Wall Street created.”

One could certainly expect that traffic to Overstock's own site will increase simply as a result of this initiative. Perhaps Overstock launched this initiative due to the success of ventures like etsy.com? In case you didn't know, Etsy is the market place for handmade and homemade products. A quick comparison on compete.com reveals that both Etsy and Overstock have seen year over year gains of 24% and 6%, respectively. Notice that Overstock has more monthly visitors, but Etsy is gaining ground.

For more information on this compelling initiative, go to www.overstock.com/mainstreet.

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